Management: MARKETING 2021 SEMESTER ONE

 STUDENTS CAN OBTAIN ASSISTANCE WITH WRITING THEIR ASSIGNMENTS BY EMAILING THE FOLLOWING:

• COLLEGE OF LAW AND MANAGEMENT:
  • Ms Serrenta Naidoo                           Naidoos2@ukzn.ac.za

EBOOKS CAN BE FOUND BY SEARCHING THE EBOOKS TABS ON THE LIBRARY WEBPAGE

PLEASE REMEMBER TO HAVE GLOBAL PROTECT ON YOUR MACHINES FOR SEAMLESS ACCESS TO ELECTRONIC RESOURCES

• EBOOK COLLECTIONS
• FREE E-RESOURCES

SOME eBOOK TITLES

• The Life of Y : Engaging Millennials As Employees and Consumers
• Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
• Green Marketing As a Positive Driver Toward Business Sustainability
• Consumer Behavior, Global Edition
• Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers

PRINT BOOKS CAN BE FOUND AT THESE NUMBERS ON THE SHELVES OF THE  LIBRARY

CONSUMER BEHAVIOUR            658.8342

CONSUMER CULTURE                658.34

PLEASE REMEMBER TO CREATE A LIBRARY ACCOUNT SHOULD YOU WISH TO BORROW PRINT MATERIAL

WATCH THIS VIDEO

CLICK ON THIS LINK TO READ MORE AT THE FOLLOWING WEBSITES

The influence of culture on conumer behaviour

Culture and consumers

Ritual behaviour and consumer symbolism

Consumer behaviour and rituals

The ritual dimension of consumer behaviour

Cultural influences on consumer behaviour

WATCH YOUTUBE VIDEOS CLICK ON LINKS BELOW

The African Consumer

Consumer Behavior, Marketing and Social Media in Africa

Impact of culture on consumer buying behaviour

Six Trends Changing Consumer Behavior

Using Consumer Psychology to Understand Buyer Behaviour - Coca-Cola Life

FOR HELP ON HOW TO SEARCH DIFFERENT DATABASES, THE ICATALOGUE AND REFERENCING CLICK ON THE LINK BELOW FOR MORE REMOTE SUPPORT

UKZN online library training 2021

CLICK ON THE LINKS BELOW TO SUPPLEMENT YOUR RESEARCH WITH SOME JOURNAL ARTICLES

• A typology of superstitutious behaviour

   
• An exploratory investigation of Black Friday consumption rituals

   
• Globalization and rituals

   
• Non-consumer based drivers of store success in a South African food retail group.

   
• South African consumers' opinions and consumption of soy and soy products.
• Unique perspectives on South Africa